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Markup Settings

  • Updated

Overview 

Setting the correct price on a product or service is the key to profitability. Within the Nezasa TripBuilder system, you are able to set markups on different levels to define the right selling price for your services. 

There are three levels of Tour Operator Markups, which can be defined within the setting part of your TripBuilder. 

  • Tour Operator - Base Markups
  • Tour Operator - Markups by Channel
  • Tour Operator - Markups by Agency 

The sales price is calculated in stages from the supplier's net price. During each stage, a particular markup is added. The markups are added in the following order on top of the To net price: 

  • Tour Operator - Base Markups
  • Tour Operator - Markups by Channel
  • Tour Operator - Markups by Agency 

In the first stage, the markup for that stage is calculated based on the supplier's net price. At every subsequent stage, the markup for that stage is calculated based on the resulting price from the previous stage.

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Please Note

Additional Distribution Channels, as well as Agency Management functionalities, are available with our Advanced Product Plan or higher.

 

Tour Operator - Base Markups

A default markup is automatically created for a new Tour Operator and cannot be deleted. This means a Tour Operator always has, at least, one set of markups. 

Steps to set TO Base Markups: 

  • Go to Settings 
  • Click on Base Markups
  • Click on the arrow of the Default section 
    • Product categories are revealed in a drop-down 
  • Click on the Edit pen behind a product category  
  • Enter your required Markup per product category
  • Click Save

Bildschirmfoto_2022-01-25_um_16.37.31.png

TO base markups have some advanced options that other markup levels do not have e.g. special accommodation markups and custom markups. See more information below. 


Special Accommodation Markups 

Accommodations can have additional markups for:

      • Country and/or country seasonality
      • City and/or city seasonality

The following hierarchy will be applied:

  • General Accommodation Markup
  • If a Country Markup has been set, it will be applied
    → superseding the General Accommodation Markup
  • If  a Country Season Markup has been set and the check-in date is within the defined season, it will be applied
    → superseding the General Accommodation Markup and the Country Markup
  • If a City Markup has been set, it will be applied
    → superseding the General Accommodation Markup, the Country Markup and - if applicable - the Country Season Markup
  • If City Season Markup has been set and the check-in date is within the defined season, it will be applied
    → superseding the General Accommodation Markup, the Country Markup, the Country Season Markup - if applicable - and the City Markup
  • If a Custom Margin has been applied to a product, this Markup value will be applied for the product and will overrule any other insertion.

Supplier Markups 

Additional markups can be defined per external supplier. 

Steps to set external supplier markups:  

  • Go to Settings 
  • Click on Base Markups
  • Click on the red button Add Supplier
    • Select one of the external suppliers from the list and add it to your Base Markup settings
  • Click on the arrow of the supplier
    • Product categories are revealed in a drop-down
  • Click on the Edit pen next to the product category 
  • Enter your required markup for the supplier product 
  • Click Save

Please Note

If no Tour Operator base markup is defined for a particular external supplier, then the default Tour Operator base mark will be applied.

Tour Operator - Markups by Channel

Tour operator channel markups can be defined per distribution channel by the tour operator, and are calculated on top of the tour operator base markups.

Steps to set TO distribution channel markups 

  • Go to Settings 
  • Click on Markup by Channel
  • Click on the Add Distribution Channel red button
    • Select the DC-Channel you want to set markups for 
  • Click on the arrow of the DC-Channel
    • Product categories are revealed in a drop-down
  • Click on the Edit pen next to the product category
  • Enter your required markup for the product category
  • Click Save

Important

Every TripBuilder setup is based on a default distribution channel.

If no further distribution channels are set up for your TripBuilder, only TO base markups will be required. 

Tour Operator - Markup by Agency

Tour operator agency markups are defined per travel agency by the tour operator and calculated on top of the tour operator distribution channel markups. 

Steps to set Markup by Agency: 

  • Go to Settings 
  • Click on Agency Markups
  • Click on the Add Agency red button
    • Search and select the agency you want to set markups for 
  • Once an agency is added, click on the arrow of the selected agency 
    • Product categories are revealed in a drop-down
  • Click on the Edit pen next to the product category
  • Enter your required markup for the product category
  • Click Save 

Please Note

If your TripBuilder is not enabled for agency management, only TO base markups will be required. 

 

Markup Categories

Updated with Release v271

Markup Categories replace the Custom Markup in settings. We introduce a new feature that allows more flexible and powerful control over markups. 

With the Rule-Based Markups Category release, the Custom Markups are no longer visible in the Miscellaneous Tab of an inventory product. Custom markups were automatically migrated into new markup rules that apply the same functionality, but additionally also allow to steer markups more fine-grained.

The functionalities of Rule-Based Markup Categories are:

  • Markups can be configured rule-based
  • Multiple rules can be combined with AND/OR logic
  • Condition rules for markups can be specifically selected products based on tags, component source, templates or modules, distribution channel, and agency.

Besides the different conditions to steer when a rule is applied, there is also a configuration that allows steering the markup value:

  • Per country
  • Per area
  • Per seasonality

Bildschirmfoto_2022-05-05_um_22.17.16.png

Add Categories 

  • Go to Settings 
  • Click on Markup Categories 
  • Click on Add Category

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  • A modal opens which allows you to define the
    • Name
    • Rank
    • Description and 
    • Levels (1, 2, 3) and 
    • Level Types 
      • Base, Agency, Channel, (& Reselling) 
  • Once the level type has been selected the rules can be defined

Example of Rank Usage 

To illustrate it with an example what shall happen if multiple rules match.

  • Markup rule A defines a markup of 5% for accommodation products

  • Markup rule B defines a markup of 8% for all products with the tag special_product

  • Markup A has a rank of 1 and Markup rule B a rank of 5

An offer for a product P with the net price of EUR 100.00 is calculated where both rules A and B match. Rule B wins as it has a higher ranking of 5 and the sales price is calculated as EUR 100 * 1.08 = EUR 108.00.

 

Rule

Rules define what markup will be applied to a... 

Distribution Channel
  • Select the Distribution Channel 
Agency
  • Select Agency 
Inventory Product 
  • Add the product which you can select by searching products from the inventory 
Product Type
  • Select product type 
Template Tag
  • Select tag, which is defined on the template level 
Module Tag
  • Select tag, which is defined on the module level 
Template (ID)
  • Select template(s)
Module (ID)
  • Select module(s)
Component Source 
  • Select component source(s) of the system that delivers components

 

Markups

The markup rule defines how much should be added on top of the costs. This can be a markup percentage and/or an absolute amount. Combination of markup in % and absolute markup per booking or per PAX can also be combined.  

Once the rule(s) has been selected the specific markup for the rule(s) can be defined as default or per country, area and seasonality. 

Bildschirmfoto_2022-05-03_um_17.43.19.png

  • Click Save

 

Important

  • Custom markups will overwrite any other set default markup for the category.

  • The sales price is calculated in stages from the supplier's net price. During each stage, a particular custom markup is added. The markups are added in the following order on top of the net price: 

    • TO Base
    • TO Channel
    • TO Agency
  • If a custom markup was linked to a product and deleted, the default markup will be applied for that product again, unless a new custom markup is defined. 

 

Markup Details in Customer Care

To have traceability of which markup rules determine the markup of a component, details can be looked up in Customer Care.

  • Go to Customer Care
  • Click on Markup Details

If a component has a markup which originates from a markup rule this is indicated with a link to the corresponding rule.

custom_markup_traceability.png

 

 

What follows in the upcoming sprints?

More rule conditions (product tags, inventory supplier, 3rd party supplier IDs) will be made available. 

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